Corporate Instagram representatives want new followers to see and comment on posts. Great visual elements, such as photos and videos, direct Instagram users to their corporate accounts.
Not everything can be posted on Instagram. Only post the best photos and videos to maintain and improve your company’s reputation. According to one survey, Instagram content is 20 times more engaged than Twitter and 15 times more engaged than Facebook. Posting the highest quality content on Instagram increases your chances of turning an increase more followers into an avid fan.
Considering research that word-of-mouth by friends and family is the most effective way to advertise, building a community that leverages relationships through Instagram is a good way to go. Companies that operate Instagram well are good at encouraging followers to share spread, and tag. For example, the US sports information site Bleacher Report has hundreds of comments on almost every post. Techniques such as creating controversy in the comments, posting humorous photos that you want to share, and keeping up to date with the industry are used.
Including relevant hashtags can help people find your content after searching or after clicking on a hashtag from another relevant post. Instagram users can also subscribe to hashtags, so your hashtag content may appear in the feeds of people who have not yet subscribed to your account.
You can include up to 30 hashtags in an Instagram post, but hashtags are often more effective based on quality rather than quantity. Experiment to see how many hashtags work best for your particular account.
Building a community is important, but so is who you invite. Use Instagram’s analysis tools to understand the gender, age, income, education, location, etc. of users who are interested in your company. It is also essential to know what kind of post affected who. The number of characters in the caption, the presence or absence of filters, hashtags, etc. affects the outcome of the post.
Once you understand who likes to browse what, you know what content to post. With new features such as live streaming on Instagram, Instagram will greatly help you build relationships with your followers.
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