The article advises that in order to prevent existing followers from leaving, in the “Introduction” field, write “Changed handle name” or “Continue accepting direct messages with new handle name”. ing.

By reading this far, some people may say, “I have no reason to change the handle,” or “I don’t know when to change it.” As an example, the article introduces a financial journalist and a fashion startup.

To publish his book, the journalist also branded Twitter, which has many followers. Therefore, he changed the handle to a name that took part of the title. It took about a month for the new handle name to be recognized, but after that the self-authorship gained recognition and sales increased, and followers from the first person who knew the author increased followers.

As an example of a company, a story about a fashion startup called Have to Have is introduced. Have to Have is the new name after the company name change, but also announced the company name change on channels such as Twitter and Facebook. The name change is risky, and co-founder Carla Holtze recalled, “It was a difficult decision.” However, the company’s branding has changed to a name that fits its concept, resulting in more Twitter followers and better feedback.

Even if it looks like a tedious task, changing the handle name can be effective, so please refer to it for marketing and branding.