Best way to advertise on instagram: In recent years we have seen an increasing line in the number of Instagram users and in 2018 the number of users will also increase by no less than 30%. It is still mostly the young people who actively share photos, videos and stories, but the older target groups are also increasingly finding this online channel. The popularity of Instagram makes it interesting for organizations to start advertising, but how does this work?
What are Instagram ads?
Instagram ads are paid messages that appear on the timeline or in the Instagram stories of your target audience. You can do this in two ways: via the Instagram app or via Facebook ads manager.
Advertising via the instagram app:
The easiest way to advertise on Instagram is via the Instagram app. You choose the post you want to promote through your company profile and then you go through a number of steps. First of all you have to determine the purpose of your advertisement. Via the Instagram app you can choose from three goals for your advertisement:
- Generate more profile visits
- Generate more website visits
- Reach people near an address
Advertising via Facebook Ads Manager:
Creating an Instagram advertisement via Facebook Ads Manager offers a lot more possibilities and consists of three different levels: campaign, advertisement set and advertisement. You set the goal of your campaign at the campaign level. For Instagram you can choose from one of the following objectives:
- Brand awareness
- App installations
- Video views
- Generate leads
You then set the target group, placement and budget within your advertising set. Via Facebook ads manager you have a lot more options for defining your target group, namely on the basis of: location, age, gender, language, demography, interests, behavior and connections. When you are filling this in, you can immediately see how large your target group is and what the estimate of your daily reach is.
Advertise on Instagram:
The placement of your ad is very important if you only want to use it on Instagram. Facebook ads manager sets as standard that the advertisement is also placed on Facebook. You can easily solve this by clicking on edit and selecting only Instagram. Do you want to place a photo, video or carousel? Then choose the Instagram overview placement. Do you want your ads as an Instagram story? Then choose the Instagram stories placement. The final step in the advertisement set is to set the budget that you want to spend daily or the entire duration on the advertisement and the duration of the campaign
And then it’s time for the best part: creating the Instagram advertisement! Link your account and choose a format for your ad. For Instagram posts you can choose from the following formats:
- Carousel (multiple images)
- Slide show
And for Instagram stories from:
You can then choose a destination, add text and choose a call-to-action. Your advertisement entirely to your liking? Click on ‘place order’ and the advertisement is ready to go!
Experiment and optimize
Is your Instagram ad on once? Then do not lose sight of this, but experiment with different advertisements and optimize them based on your results. That way you will automatically find out which advertisements work best for your target group.
Do you have questions about advertising on Instagram or do you just want to give it away? We are happy to help you set up an effective campaign on Instagram!
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